Strategi Pemasaran Jasa Pendidikan dalam Membangun Brand Image Untuk Meningkatkan Animo Calon Peserta Didik

Abstract

Writing this article aims to find out what the brand image, forming factors of brand image, brand image strategies and the impact of the brand image strategy from SD Muhammadiyah 1 GKB Gresik. This article uses a qualitative approach with a case study type. Data collection techniques through in-depth interviews, observation and documentation. The informants in this research were the deputy principal, marketing teams, students, guardians of students, and the community around the school. The results of this research show that the brand image SD Muhammadiyah 1 GKB Gresik is a child friendly Islamic school, a school with complete facilities, along with interesting programs and superior achievements. Forming factors of brand image strategies These are excellent educational services and activities after school or interesting extracurriculars and also several superior programs that other schools don't have, one of which is Pocil or little police. The strategies used by schools in forming brand image is by using 7 marketing mix strategies in product, price, place, people, process, physical evidence, promotion. The impact of the brand image strategies is due to the increasing number of students of course and also the school's achievements are increasing