Analisis Faktor-Faktor yang Mempengaruhi Pengambilan Keputusan Mahasiswa dalam Memilih Jurusan Administrasi Pendidikan

Abstract

This research aims to analyze and describe the factors that influence student decisions in choosing a major in Educational Administration at the Faculty of Education, Universitas Pendidikan Indonesia. The research method employed is qualitative, entailing the conduct of interviews. The data were collected via the distribution of questionnaires to 14 students enrolled in the 2023-2024 class using the Google Forms (G-Forms) application. The data were analyzed descriptively using the ATLAS.ti software. The results demonstrated that the analysis of the 10 interview instruments revealed the existence of a multitude of factors influencing the decision- making process. These factors include career opportunities, the reputation of the study program, personal interest in the field of Educational Administration, the development of administrative systems, consideration of tuition fees and availability of financial aid, and communication and discussion with peers. These factors are interrelated and provide a comprehensive picture of the considerations faced by students in choosing a major. Given the limitations in data exploration, future research may provide opportunities to investigate other factors that may influence student decision-making in choosing a major in Educational Administration.