STRATEGI PEMASARAN JASA PENDIDIKAN DALAM MENARIK MINAT MASYARAKAT MELALUI PROGRAM KELAS KHUSUS

Abstract

This study aims to describe the Service Marketing Strategy in Attracting Public Interest through the Special Class Program. This research uses a qualitative method with the type of case study. Research data collection by interview, observation, and study documentation. The findings of this study include special classes, strategies, planning, implementation, evaluation, constraints, solutions, supporting factors, and optimizing supporting factors in the education services marketing strategy that is used to attract public interest through special class programs.