MANAJEMEN HUBUNGAN SEKOLAH DAN MASYARAKAT BERBASIS ISLAM

Abstract

The purpose of this study is to describe the public relations program, public relations techniques, public relations cooperation, public relations program stages, public relations evaluation, public relations management pattern, and constraints in managing public relations. This research uses qualitative approach and uses interview technique, observation, and documentation. The findings of this study identify that an institution to maintain its existence can not be separated from the participation of the community. It takes a partnership with the sharing of society such as business world and industrial world (DU / DI), alumni associations, school committees, foundations and madrasah assemblies. The process of public relations management in Islamic vocational schools in addition to paying attention to cooperation partners, also pay attention to program planning, techniques, patterns, stages, evaluation, and the possibility of obstacles in the implementation process.