HUBUNGAN KUALITAS PELAYANAN DAN KEPUASAN ANGGOTA KOPERASI MAHASISWA

Abstract

This study aims to identify the factors of motivation, explain the most dominant factors, and the degree of each student motivation factor in following the Student Organization (Ormawa) at Faculty of Education (FIP) State University of Malang (UM). This research uses quantitative approach with factor analysis and descriptive. The results of this study are; (1) factors of motivation, are (a) success factors, (b) environmental factors, (c) ability factors, and (d) personality factors; (2) the most dominant factor is the success factor; And (3) the inclination rate of each motivation factor, the first of which is the success factor, the two environmental factors, the three capability factors, and the four personality factors.