PENGELOLAAN HUBUNGAN SEKOLAH DAN MASYARAKAT HOME-SCHOOLING

Abstract

The purpose of this research is to describe the planing of school public relation program, implementation of school public relation program, evaluation of school public relations program and the involvement of parents in implementing program of school public relation at Sekolah Dolan home-schooling Villa Bukit Tidar Malang. This research is descriptive research that used qualitative method. Based on the research, could be summarized that Public relations management in Sekolah Dolan (homes-chooling) Villa Bukit Tidar Malang are (1) Public Relation Planing Program worked by setting up the routine worksheet and incidental worksheet. (2) Implementation of Public relation program worked by doing partnership with mass media, institution of education, bookfair event, PWEC and some communities in Malang, invite the citizen to participate, doing kindergarten development, doing promotion in electronics media, social media and the parents. (3) Evaluation of Public Relation Program could be work after Public Relation Program’s done. It’s involve school manager and (4) involvement of parents in implementing program of school public relation is parents involved in organizing activities of the camp and outbond, doing sharing between each other parents, parents as manager.